The R Reflections web app has the same concept, allowing the customers to be the actual models, try on the clothing they like, to determine whether or not it suits their body shape, size and skin tone, all before purchasing.
The R Reflections web app was created specifically for clothing brands, giving them the opportunity to integrate the web app into their own websites, adding their logo and brand colour, to make it look like their own. It’s a great way for brands to give their customers the ultimate and fully personalised clothes shopping experience, whilst reducing their returns, CO2 emissions and increasing their customer satisfaction.
Clothing brands benefit from the web app, as they are able to embed the software into their own websites, meaning customers can have a virtual clothes fitting room experience directly from their website, without having to leave their website. Brands can also personalise the web app, to make it look like their own, for example by adding in their logo and brand colour, to match their website and brand.
Customers benefit from the web app, as it gives them the opportunity to have an enhanced shopping experience, it increases first time right pick and customer satisfaction, as well as working like a physical instore fitting room.